In the past 4 weeks, Dogecoin (DOGE) has gained enormous recognition and adoption in the entire cryptocurrency industry. While the entire cryptocurrency industry was in shock as Dogecoin (DOGE) gained momentum, the mainstream industry has given another surprise to the DOGE community.
As the price of Dogecoin (DOGE) continued to experience a surge, more mainstream adoption has come it’s way. While many sectors in the mainstream industry have started adopting Dogecoin (DOGE), the sports sector seems to have a niche for it.
Many sports sectors have adopted Dogecoin (DOGE) on a large scale and the digital asset has been gaining a lot of momentum, and adoption among sports fans.
Mark Cuban talked about the surge in adoption rate observed among sports fans. Mark Cuban is the owner of one of the most famous basketball teams, the Dallas Mavericks. Cuban told the media platform that they are observing a huge adopting rate among the Dallas Mavericks fans.
Mark Cuban stated that it seems like the entire sports sector has been taken over by the users of Dogecoin (DOGE). He stated that they have experienced a significant surge in terms of merchandise and ticket sales.
According to Mark Cuban, the sales on their platform have experienced a spike ever since they brought Dogecoin (DOGE) onboard. Cuban stated that sales on their platform surged ever since they added DOGE as their payment method in March.
Prior to adding DOGE as a payment method in March, Mark Cuban had already adopted Bitcoin (BTC) on their platform. The Dallas Mavericks had added Bitcoin (BTC) to their payment method back in 2019.
Mavericks were reportedly accepting payments for tickets and merchandise in Bitcoin (BTC) through BitPay. BitPay is one of the most prominent cryptos to fiat conversion facilitators in the United States.
Mark Cuban also compared the outcome they have observed for DOGE versus other cryptocurrencies they already had on their platform. He stated that although they had added Bitcoin (BTC) as a payment method back in 2019, they did not see much sales generated through the digital asset.
However, ever since they added Dogecoin (DOGE) as their payment method, they have seen their sales go up. The sales rate generated through DOGE is much higher than what Bitcoin (BTC) had managed to generate.
Mavericks had also added Ether (ETH) as one of the payment methods that the users could use to purchase tickets and merchandise. Mark Cuban revealed that Mavericks has generated more sales through DOGE than it used to do on a daily basis with ETH and BTC combined.
At the time of writing, the price of Dogecoin (DOGE) is $0.72 per token and its market capitalization of $93.29 billion makes it the fourth-largest cryptocurrency in the entire crypto-market.